Founded 2025 · Faridabad, India
Assessments are opinions. Appeals should not take sixteen hours to answer them.
Why we started
Our founding team spent years on the analytics side of US commercial property tax engagements, building comp sets, normalizing operating statements and retyping numbers into county forms. The work was skilled, but most of the hours went to assembly, not judgment. Consultants spend 12 to 25 hours per parcel building evidence by hand (IPT Practice Survey).
Meanwhile, mass appraisal models drift 15% to 25% from market in a shifting market (IAAO / National Tax Association), and most owners never appeal because they cannot build a case before a 30 to 45 day window closes. That is a structural inefficiency, and it is a software problem.
We founded ATALI ELECTRIC in 2025 to build the evidence layer: county rules, valuation models and filing workflows in one system, so practitioners spend their time on the judgment calls boards actually weigh.
Corporate details
- Legal entity
- ATALI ELECTRIC INDIA PRIVATE LIMITED, a private limited company incorporated in India
- CIN
- U43219HR2026PTC141202
- Registered office
- B-399A, 1st Floor, Nehru Ground, Near Neelam Cinema, Faridabad, Haryana 121001, India
- Phone
- +91 (0129) 4123-8826 · Toll-free 1800-419-8826
- Customer data
- AWS us-east-2 (Ohio) with us-west-2 (Oregon) failover
- Security
- SOC 2 Type II · Security overview
Operating principles
Show every number's source
Every comp, cap rate and adjustment in a binder cites where it came from and when it was verified. Hearing officers should never have to trust a black box.
Statute before software
County rules are read from the statute and the board's own rules, not from forum posts. If sources disagree, we follow the statute and say so.
Practitioners decide
The platform drafts; consultants, appraisers and attorneys decide what gets filed. We build for review, not for blind submission.
Client financials stay private
Rent rolls and operating statements are isolated per tenant and never used to train models, ours or anyone else's.
Deadlines are sacred
A missed window costs a full cycle. Deadline logic is tested against every county calendar before each filing season.
Stay in our lane
We do not practice law, sign appraisals or appear before boards. Clear scope keeps our customers, and their clients, protected.
Leadership
- AK
Ashutosh Kumar
Founder & CEO
Founded ATALI ELECTRIC to replace hand-built property tax evidence with software. Leads company strategy, product direction for the valuation and filing workflow, and partnerships with consulting firms and owners.
- MS
Meera Sundaram
CTO
Built document intelligence and data platforms at Flipkart and Infosys. Owns the notice OCR pipeline and the county rules engine. B.Tech Computer Science, IIT Bombay.
- KV
Karthik Venkatesan, CFA
Head of Valuation Science
Former commercial valuation analyst covering office and industrial portfolios. Designs the income normalization and sales adjustment models. B.Tech, NIT Trichy.
- PD
Priya Deshmukh
VP Jurisdiction Research
Runs the team that maps statutes, deadlines and board forms county by county. Previously led US property tax research at a tax outsourcing firm. B.A. LL.B. (Hons), NLSIU Bengaluru.
- RK
Rohan Kulkarni
Head of Product
Shipped finance workflow products at Zoho for seven years. Owns the evidence binder, petition generator and deadline tracker. B.Tech, IIT Kharagpur.
- AI
Ananya Iyer
Head of Security & Compliance
Ran security engineering for financial services clients at Wipro. Leads the SOC 2 Type II program and tenant isolation design. M.Tech, IISc Bengaluru.
- SJ
Sameer Joshi
VP Customer Success
Managed US real estate operations accounts at Tata Consultancy Services. Leads onboarding for consulting firms and REIT tax teams. B.E., COEP Pune.
Advisory board
- LNLakshmi NarayananAdvisor, Valuation StandardsCertified General Real Estate Appraiser with 22 years of commercial appraisal practice. Reviews every income and sales model release against USPAP.
- VMVivek MalhotraAdvisor, Property Tax PracticeFormer managing director of a Texas commercial property tax consultancy handling 2,000+ parcels a year before Appraisal Review Boards.
- SRShalini RaoAdvisor, Data PrivacyPrivacy counsel to fintech and proptech companies on cross-border data transfers, SOC 2 scoping and DPA programs.
Milestones
Mar 2025
Company founded in Faridabad
Engineering and research team formed in Faridabad, Haryana, later incorporated as ATALI ELECTRIC INDIA PRIVATE LIMITED.
Jul 2025
First county rules engine
Texas appraisal districts and Cook County mapped: deadlines, forms and evidence exchange rules.
Nov 2025
Income normalization model
Expense normalization and loaded cap rate engine reviewed by a Certified General Real Estate Appraiser.
Feb 2026
First filing season
Design partners protest across Harris, Dallas and Tarrant counties using the evidence binder and petition generator.
May 2026
SOC 2 Type II report
Independent audit of security, availability and confidentiality controls completed.
Aug 2026
2026 Benchmark Report
The first Commercial Property Tax & Assessment Benchmark Report and the open county tax database are published.
Oct 2026
31 jurisdiction hubs
Coverage reaches 31 full county and city hubs across 17 states, each verified against statute and board rules.
Stop overpaying commercial property tax on a flawed mass appraisal.
Upload an assessment notice. ATALI ELECTRIC returns a valuation audit and comp analysis in about two minutes.